Third of a three-part post (doesn’t that sound like a movie?).

This is related to the second post but works mostly for sites that has subscribers such as e-zines and newsletters. In this case, instead of linking articles or posts to a partner, you go directly to advertising. Find another internet marketer with the same influences. If you’re marketing a Web tool site, then look for sites that complement your own. Send the web master an e-mail requesting each other’s solo ad. Once he or she agrees, you both then urge your respective readers and subscribers to subscribe to the other’s e-zine.

Source: MarkFlavinBlog